To create a media campaign in 48 hours. The request was to make graphics for social media platforms, Facebook, Youtube, Instagram and for their website. In addition to animating some of the final assets to be used as a part of a video campaign on these platforms. While also delivering re-usable assets.
After an onboarding call to understand the brand and its goals we got to work. All work was done in Adobe Illustrator, and the layers were exported so that the graphics could be manipulated quickly and effectively in Canva, allowing us to resize elements for different social media platforms and giving the client more control over their brand assets. After the graphic assets were finalized, we then took the layers and animated them using after affects to create MP4 video files to be used on Instagram and Facebook.